Built on Boards –

A unique direct mailer highlighting Burton’s top athletes and snowboards.

To lead the 2018 Built on Boards campaign we developed a unique direct mailer highlighting our top athletes and their go-to snowboards during an olympic year.

The mailer included messaging around Burton’s commitment to building the best board on the planet, a sticker sheet and 5 perforated postcards that could be removed and sent to friends.

The mailer would drive customers to a landing page on Burton.com with links to product detail pages and blogs to dive deeper into the athletes, products and features.