[ak] Expedition : Rishiri –

Putting Burton’s pinnacle outerwear collection to the ultimate test.

In extreme environments, anything can go wrong. The weather, landscape, and changing conditions are unpredictable, but the one element you can control is your equipment choices.

The engineering behind the AK line is presented through aspirational storytelling and informative tools to demonstrate how each AK component functions as an integrated system to give you ultimate protection.

Defined by the cone shaped extinct volcanic peak of Mount Rishiri the location provides an ideal environment to push the limits of Burton’s technical [ak] outerwear and layering.

From concept to completion, myself along with a team of creatives worked with brand marketing, channel leads and the executive creative director to bring this campaign to life through impactful visuals and creative that highlighted Burton’s [ak] outerwear and layering.

Creative Support: David Pfluger, Ryan Forde, Jenna Smith, Andrew Lakata, Colleen Wade, Alex Adrian Ian Post & Cory Sweitzer.

Photographers & Filmers: Gakuyo Baba