Holiday projects are always fun to work on and the Let It Snow Holiday 2014 campaign was no exception. I was privilaged to be able to create the overall lead look and feel to the project. Starting with creating a seal that would be used online as well as in our retail stores around the country. Julie Toth created the fun cheesy sweater style .gif banners which I stepped in to help produce for the launch. Additionally we did some Holiday specific 13 things posts, each with a custom 13 created out of various materials that we then shot in our photo studio.

This project was created in collaboration with Julie Toth - Sr. Designer and David Pfluger - Art Director.