While the print designers were backed up with Fall/Winter 2015 Dealer Catalogs, the web designers were asked to take charge of the Holiday 2014 creative. This creative would be used not only for the Holiday 2014 Burton.com campaign, but a printed lookbook as well. The Holiday 2014 Lookbook ended up being one of the funnest and most extensive projects I have worked on since I began at Burton. I was heavily involved in every aspect of the project including original art direction, photography direction, location scouting, photography treatment, as well as actually getting into inDesign and laying out the entire printed piece. It was without a doubt a challenge, but the final product was well received by the company and proved to be a successful tool in pushing product out the door during one of our busiest times of the year.

The Burton Holiday Lookbook was created in collaboration with Julie Toth - Sr. Designer, Daniel Munzing - Supporting Designer and Evan Rose - Creative Director.